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Sandra T Matty

Hello, I'm Sandra T Matty. Welcome to my website! I recently relocated from Michigan to Fairfax, Virginia, and I am excited to take my career to the next level!

I’m a Michigander-native social media strategist who recently located to Fairfax, Virginia. I enjoy taking complex problems and turning them into successful social strategies.

I’ve built and managed brands from the ground up, worn every hat on the rack, and leapt tall buildings in a single bound. Don’t let my love for charts and weakness for cheesecake fool you; this is all a plot for world domination, one brand at a time.

I’ve worked with some pretty cool brands, including Ford Motor Company (Ford Mustang, Ford Explorer, Ford Edge, Ford Taurus, and etc.), Ohio Art (Etch a Sketch and nanoblocks), The Melting Pot, GAP, and more.

I’m usually taking pictures of my cats trying to become a pro cat photographer or break the world record for taking the most cat pics. I love my husband, cats, and watching re-runs of Supernatural.

Key areas of experience include Strategy Development, Strategic Planning, Social Engagement Plans, Project Management, Creative Direction, Art Direction, Branding, Brand Management, and Photography. I have also been known to graphic design from time to time, and I can change a car tire.

Resume

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My Career

Social/Mobile Strategy Manager

Meredith Xcelerated Marketing - Jan 2015 to Present

Oversee social/mobile marketing strategy for clients across verticals, coaching a team of three strategy professionals.

  • Develop thought leadership, agency product development, and the overall direction of the practice.
  • Enhance team’s vertical expertise and individual client programs.
  • Devise strategies and tactics within digital and social media realm.
  • Research and prepare recommendations for POVs, including new social and mobile technologies and trends across industries
  • Create consumer need experience roadmaps and translate business drivers across cross-functional teams.
  • Set direction and participate in the collection of market and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries, and client-facing reports.

Social Media Strategy Manager

Team Detroit - Nov 2012 to Oct 2014

Leveraged qualitative and quantitative research to map content strategies that support and extend brand marketing initiatives across social communities in compelling and culturally relevant ways. Developed and executed social media strategies, social business models, content strategies, and communication protocols. Drove fan engagement and user acquisition with integrated paid, earned, and owned strategies for fully integrated, “always-on” executions. Produced social media brand playbooks outlining social brand voice and tone, content strategy, channel-specific best practices, and key resources/processes. Oversaw publishing of content calendar, engagement opportunities, and content strategy. Maintained social media platforms and analyzed results.

  • Managed agency relationships with Facebook, Twitter, Tumblr, YouTube, and Google to provide product input, feedback, and overall best practices.
  • Worked directly with clients in extending brand objectives to social and digital campaigns to increase brand awareness and create favorable opinion through strategic content programs.
  • Collaborated with agency and client legal departments and demonstrated deep understanding of social media legalities, compliance processes, asset rights, and licensing restrictions.
  • Built business cases for projects based on objectives and expected customer results to determine when to apply paid social dollars to posts.
  • Defined opportunities for creating and engaging in online communities.

KEY ACCOMPLISHMENTS:

  • Increased reach of “One Tank Adventures” campaign, featuring YouTube star, Devin Supertramp, which was a driver of favorable opinion.
  • Successfully elevated Ford’s position in perception of good gas mileage by consumers.
  • Initiated social media campaigns for various Ford vehicles, including Ford Mustang. Developed strategies and oversaw implementation of the Ford Mustang Facebook page that quickly became most “liked” vehicle with more than eight million fans.
  • Analyzed consumer trends and behaviors, brand positioning, and social media conversation trends to build successful social strategies and engaging content.

KEY PROJECTS:

  • Ohio Art: Oversaw and led social strategy for Ohio Art (Etch-A-Sketch and nanoblocks).
    • Developed and managed brand’s first social media newsroom.
  • One Tank Adventure: Created and distributed content to capture and engage the attention of today’s always connected consumer where they are already spending time to drive favorable opinion of Ford brand.
    • Drove social post engagement, creating over 20,000 stories.
    • Extended reach of Facebook posts with use of influencer tagging.
    • Developed well-received content, increased followers, and expanded use of hashtag 2.5x by 200 users.
  • And is Better” Tumblr Campaign: As Social and Digital Lead, aided Ford with creating large, loyal following in Tumblr community, showcasing creative content, telling a story, and presenting new facet of Ford. Collaborated with media planning and search marketing teams to establish reporting goals and timelines.
    • Created relatable, sharable “And” imagery that spoke in Tumblr terms to strategically build content that first appeared to be about everything but cars. Strategically created content that connected with Millennials to increase brand relevancy and favorability with a younger generation.
    • Successfully identified unique and authentic way to speak to Millennials to ensure Ford was on their radar.
    • Campaign named as Tumblr’s top brand in 2014 and #1 in Auto Vertical, receiving additional accolades from AdWeek and Business Insider.
    • Marketr, Tumblr’s Brand Strategy and Sales team published a case study on the success of And is Better.

Social Media Marketing Strategist & Project Lead

VISIONIT - March 2012 to Sept 2012

Developed internal / external social media, marketing, PR, and digital communications strategies to increase brand awareness. Served as in-house expert on all forms of social media, marketing, and digital marketing, including Facebook, Twitter, LinkedIn, YouTube, Blogs, Community Groups, and Google AdWords. Managed and developed company’s website, social media, advertising, PR, marketing materials, brand, and strategic messaging.

  • Designed and conducted analysis, interpreted results, and synthesized recommendations by developing analytics reporting system to measure and analyze campaign performances.
  • Participated in Google’s pilot program for AdWords in conjunction with HubSpot to launch inbound marketing program and SEO / SEM campaign, increasing inbound leads by 48%.

Blogging Fundamentals for Business

CERTIFICATE

Blogging Fundamentals for Business Certification from Social Media Examiner.

Online workshops to master the fundamentals of successful business blogging and taught by the founder of one of the world’s largest business blogs — Michael Stelzner of Social Media Examiner, author of the book Launch.

Courses included:

  • Blogging Strategy
  • Content Creation
  • Blogging Metrics and Technology, including Growth
  • Launching (or Relaunching) a Blog
  • Blog Promotion Tactics and Traffic
Blogging Fundamentals Certificate

Sandra T Matty’s certification for Blogging Fundamentals for Business from Social Media Examiner

 

 

Available for work and freelance